In December 2016, HMD Global announced that they will be launching two new phones - the Nokia 150. With ~22 hours of talk time and a cheap price of $26, these phones are aiming to be a bare-bones, budget alternative to more expensive devices....so what could go wrong?
The Next Tata Nano?
Tata Motors, the leading automobile manufacturer in India, attempted to make affordable Indian smart car in 2009. The Tata Nano was equipped with the basic features to drive safely with no frills attached - no music player or air conditioning/heater for only $2,000. Like the Nokia 150, it was a cheaper option with less features....but maybe too few?
What Happened And What's Next for the Nokia 150?
At the surface, the Tato Nano sounded like a good idea, but it actually failed because it was still too expensive for a lower car segment in India and had too few features for those who had a little more discretionary income aka people wanted to at least have some AC. With the Nokia 150 having no internet and internet access being so important to average phone user, will the Nokia 150 be the next Tata Nano?